Capitalize on New Hampshire's hottest real estate season.

Summer in New Hampshire is one of the busiest times in the real estate calendar. Buyers are motivated, sellers are prepped, and the weather makes showings, open houses, and outdoor staging more appealing. If you’re a local agent, July is not a time to slow down—it’s the time to stand out.

Whether you're helping first-time buyers, listing vacation homes, or marketing family properties before the new school year, these strategies will help you stay top of mind, generate leads, and elevate your brand through peak season.

1. Host a Summer Open House Event (Make It Social)

Why it works: Traditional open houses are forgettable. A community-themed open house gets people engaged, posting, and talking about you online.

Try this:

• Partner with a local food truck or beverage stand.
  
  
• Set up a DIY photo booth with your branding.
  
  
• Offer a giveaway (such as a backyard BBQ kit) and collect entries through email sign-ups.
  
  

Bonus Tip: Create a Facebook or Instagram event page to drive RSVPs and promote it with a small ad budget.

2. Create a “Just Toured This” Video Series

Why it works: Buyers love sneak peeks and behind-the-scenes tours — and your content becomes more consistent.

Try this:

• Record 1–2 minute vertical videos walking through listings (even if they're not yours).
  
  
• Share your take: What stands out, who it’s ideal for, what buyers should be aware of.
  
  
• Post regularly on Reels, TikTok, YouTube Shorts, and Stories.
  
  

Pro Tip: Always include captions, a clear message, and a call-to-action such as “DM me for a private tour.”

3. Send a “Market Myths vs. Truth” Email Newsletter

Why it works: Buyers and sellers are often overwhelmed by misinformation. Position yourself as the trusted source.

Try this format:

• Myth: “Rates are too high — it's not a good time to buy.”
  
  
• Truth: “Rates have stabilized and buyers have more options today.”
  
  
• Myth: “You need 20% down to purchase a home.”
  
  
• Truth: “Plenty of loan programs require just 3%–5% down.”
  
  

Include a link to schedule a free consultation or offer a downloadable market guide for lead generation.

4. Highlight Local Events to Stay Top of Mind

Why it works: People don’t just buy homes — they buy into communities. Show them what it’s like to live in yours.

Try this:
Post a weekly or monthly “What’s Happening in [Your City]” list to your:

• Social media channels
  
  
• Email list
  
  
• Google Business Profile
  
  
• Community Facebook group
  
  

Use branded graphics and include your contact info to maintain visibility.

5. Update Your Google Business Profile

Why it works: Most prospects will Google you before calling. Make sure you look active and credible.

Try this:

• Upload fresh photos of listings, closings, and your day-to-day activity.
  
  
• Add weekly posts — market tips, updates, or listings.
  
  
• Ask clients to leave detailed reviews, especially mentioning neighborhoods or transaction type.
  
  

A strong profile improves your SEO and helps you stand out locally.

6. Send a “Home Value Update” Campaign

Why it works: Many homeowners are curious about what their home is worth, even if they aren’t ready to sell.

Try this:

• Use a tool like Homebot, Cloud CMA, or your MLS’s valuation feature.
  
  
• Create a landing page: “Curious what your home is worth this July?”
  
  
• Promote it through:
  
  
  • Email blast
    
    
  • Instagram Stories
    
    
  • Facebook Ads targeting homeowners
    
    

Include a clear call-to-action and a no-pressure tone.

7. Use AI Tools to Scale Content

Why it works: Consistency builds brand awareness. AI can help streamline the process without sacrificing quality.

Try this:

• Use tools like ChatGPT or Jasper to draft content ideas, captions, or blog posts.
  
  
• Schedule posts with Buffer, Later, or Metricool.
  
  
• Create visuals using Canva’s real estate templates — look for seasonal themes.
  
  

Create a weekly content theme to stay consistent (Monday = tip, Wednesday = video, Friday = listing highlight).

July Realtor Marketing Checklist

• Host a summer-themed open house
  
  
• Post at least three short-form video tours
  
  
• Email your list with a “myths vs. truth” breakdown
  
  
• Promote local community events
  
  
• Refresh your Google Business Profile
  
  
• Launch a home value landing page
  
  
• Use AI tools to plan and schedule your content
  
  

Final Thoughts

July is a powerful month to build momentum. With long daylight hours, vibrant communities, and an active market, now is the time to make meaningful connections, showcase your local expertise, and drive real results. These marketing ideas aren’t just seasonal—they’re strategic. Choose a few to implement now, and you’ll see the momentum build well into the fall. Focus on consistency, value-driven content, and real connections with your community. You don’t need to do everything — but doing a few of these well can transform your results.