Philadelphia's skyline could soon have another major addition as PMC Property Group is proposing a 31-story apartment tower in Center City West, bringing hundreds of new homes to one of the city's most prominent neighborhoods.

The proposed development at 200-10 S. 24th Street, near Walnut Street, would include 372 apartment units along with 118 parking spaces, a swimming pool, fitness center, and private rooftop terraces. The approximately 358-foot-tall building would overlook the Schuylkill River and add another major residential project to Philadelphia's rapidly changing western edge of Center City.

A New Chapter for an Old Industrial Site

The proposed tower would replace a roughly 110-year-old industrial building currently used for parking and storage. The property is also known for a large Phillies-themed mural painted by Philadelphia artist David McShane in 2015.

The mural has quickly become one of the most talked-about parts of the proposal. Residents have questioned whether the artwork can be preserved if the existing building is demolished, and the developer has indicated that it is willing to work with the community to explore options for saving it.

For the developer, however, the larger opportunity is transforming an underused property into hundreds of new residences in an area where demand for housing remains strong.

The Project Still Needs a Zoning Change

The proposal is far from construction.

The property is currently zoned for industrial use, which does not allow residential development. PMC is therefore seeking a legislative zoning change that would permit a much larger mixed-use residential project on the site.

That process will require support from Philadelphia City Council President Kenyatta Johnson, who represents the area. The developer is also working through the local community review process, where neighborhood feedback could play an important role in determining whether the project advances.

PMC representatives estimate the project could take approximately two and a half years to develop if the necessary approvals are secured.

More Housing for a Growing Center City

The proposal arrives as Philadelphia continues trying to increase residential density in and around Center City.

PMC has already developed major apartment properties nearby, including Riverwalk Towers along the Schuylkill River and a 287-unit tower at 2301 John F. Kennedy Boulevard. The company's latest proposal would continue that pattern of turning underused or formerly industrial properties into housing.

For Philadelphia, adding hundreds of apartments in an established part of the city could help expand housing options without requiring development on undeveloped land.

The project also reflects a broader shift taking place throughout Center City, where developers are increasingly looking at older commercial properties, vacant sites, and former industrial buildings as opportunities for new residential construction.

Residents Raise Concerns

The proposal is also generating questions from nearby residents.

Among the concerns raised are parking, construction impacts, the effect of demolition on neighboring properties, and the future of the Phillies mural. The existing property includes a public parking garage, meaning redevelopment could eliminate some parking spaces even as the new project provides parking within its own building.

Those concerns will likely remain part of the discussion as the project moves through the zoning and community review process.

For now, the tower remains a proposal rather than an approved development.

But if PMC succeeds in securing the necessary zoning changes and community support, 372 new apartments could eventually rise along Walnut Street, adding another significant residential project to Philadelphia's evolving skyline.

The proposal illustrates the larger development challenge facing Philadelphia: the city needs more housing, but building it often means balancing new density with neighborhood concerns, historic properties, parking, and the character of existing communities.

How the city handles the 24th and Walnut proposal could offer another glimpse into how Philadelphia plans to grow its housing supply while continuing to reshape Center City for the future.