Artificial intelligence is becoming a more regular part of the U.S. real estate business, with nearly half of Realtors now using AI tools at least once a week.

The National Association of Realtors' 2026 technology report found that 23% of Realtors use AI daily, while another 25% use it weekly. The findings show how quickly AI has moved from an emerging technology into a practical tool for agents handling marketing, communication and everyday administrative work.

The growing adoption comes as real estate professionals look for ways to save time while managing increasingly digital businesses.

AI Moves Into Everyday Work

Real estate agents are using AI for a wide range of tasks, including writing property descriptions, creating marketing content, generating social-media posts, summarizing information and communicating with clients.

For agents who spend significant amounts of time on repetitive content and administrative work, AI can reduce the time required to complete those tasks.

The technology is also becoming easier to access. Instead of requiring specialized software or technical knowledge, many AI tools can now be used through simple conversational interfaces.

That accessibility is helping adoption spread beyond technology-focused agents.

Adoption Is Accelerating

The most notable part of the NAR report is not simply how many Realtors are using AI today, but how quickly the number has changed.

The share of agents who have never used AI has fallen substantially from the previous year, indicating that more professionals are experimenting with the technology or incorporating it into their regular workflow.

The shift reflects a broader change throughout the real estate industry. Agents are increasingly expected to maintain websites, social-media accounts, email campaigns and digital listings while responding quickly to potential buyers and sellers.

AI can help with some of those responsibilities, particularly when an agent needs to produce multiple versions of content quickly.

Human Expertise Still Matters

AI adoption does not mean agents are handing their businesses entirely over to technology.

Real estate remains highly relationship-driven. Pricing advice, negotiations, property showings and local market knowledge still require human judgment and direct interaction with clients.

Instead, AI is increasingly being used as a support tool rather than a replacement for the agent.

An agent might use AI to create a first draft of a property description, for example, and then edit it to reflect the home's actual features and the local market. The same approach can apply to newsletters, social-media content and client communications.

That distinction is likely to become increasingly important as adoption grows.

With 48% of Realtors now reporting daily or weekly AI use, artificial intelligence is becoming part of the normal operating toolkit for real estate professionals.

The technology is still evolving, but its growing presence suggests that the competitive advantage may increasingly come not from simply having access to AI, but from knowing how to use it effectively while maintaining the personal expertise that clients expect from their real estate professionals.