Ah, spring. The snow melts, open house signs start popping up like tulips, and suddenly… every Realtor is back in the game. It’s no secret—spring is the busiest (and most competitive) time of year in real estate.
But while most agents scramble to catch up, this is your chance to lead.
The market is heating up, and if you want to be top of mind when someone says, “Do you know a good Realtor?”—you need to show up early, often, and with purpose. Here’s exactly how I recommend doing that.
1. Start With a Quick Brand Cleanup
This doesn’t mean a total rebrand. Just take a few hours to clean up your online presence.
- Is your headshot still from three years ago?
- Do your bios reflect what you’re actually doing now?
- Are your listings being marketed with fresh, seasonal photos?
Buyers and sellers are doing their research long before they reach out. Make sure what they find actually represents the kind of agent you are today.
2. Don’t Just Be Local—Be Loud About It
Anyone can say they’re a “local expert.” Show them. Start creating content around neighborhoods, favorite hangouts, and spring events happening in your market.
People want to work with someone who understands not just the numbers, but the vibe of a place. The more you lean into your community, the more trust you build—and trust is what turns followers into clients.
3. Get on Camera. Seriously.
If you’re not using video yet, you’re missing a huge opportunity.
Short, unpolished, real videos perform better than overly scripted ones. Share quick market updates, walk-throughs, or even a “3 things buyers are asking me this week” series. Your audience isn’t expecting perfection—they want realness.
If you’ve been thinking about starting, spring is the time to just hit record.
4. Re-engage the People You Already Know
Your warm leads and past clients are your best (and easiest) source of business. Don’t just send them the same generic newsletter.
Instead, reach out with intention:
“Hey! Homes in your area are selling fast this spring. Want a quick update on your home’s value?”
Or:
“I’ve got a few off-market properties coming up—want me to keep you in the loop?”
It feels personal. It’s low-pressure. And it reminds them that you’re still the go-to person for anything real estate.
5. Tap Into the Power of Partnerships
This is one of my favorite spring strategies: partner up with local businesses.
You can:
- Team up on a spring giveaway
- Co-host an event at a local brewery, yoga studio, or garden shop
- Feature them on your page (they’ll probably return the favor)
It builds trust and visibility—and puts your name in front of their audience.
6. Get Smart with Your Ads—And Get Seen Where It Counts
This spring, it’s not enough to just “boost” a post and hope it lands somewhere useful. If you want to stand out in a crowded market, your advertising needs to be both targeted and strategic.
That’s where smart partnerships and hyper-local platforms come in.
If you’re looking to get in front of real estate investors, homeowners, and serious buyers across New Hampshire, take a look at our Realtor Sponsorship Program. It’s designed to help local agents like you actually get seen—not just scroll past.
You’ll get:
- Featured placement on our local real estate community
- Exposure in our weekly investor newsletter
- A direct link back to your own website or landing page to drive real traffic and inquiries
In short—you’re not just advertising, you’re positioning yourself where the right audience is already paying attention.
Want to claim your featured town or learn more? Click here to get started.
Final Thoughts
Look—the spring market doesn’t wait for anyone. It rewards the agents who are consistent, creative, and proactive. So while other Realtors are just getting their systems back in place, you have the chance to be everywhere—and to be the first name buyers and sellers think of.
This season isn’t about being busy—it’s about being intentional.
So ask yourself: are you reacting to the spring market?
Or are you already leading it?
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