When the referee blows the opening whistle, short‑term‑rental revenue does its own end‑zone dance. In 2024 alone, travelers on Airbnb pumped a record $90 billion into local U.S. economies—much of it clustered around major sports weekends.
Why Football Weekends Move the Market
Instant Demand Spikes
Las Vegas saw an 80 percent surge in short‑term‑rental demand during Super Bowl week.
Green Bay hosts enjoyed a projected 846 percent revenue jump around the 2025 NFL Draft.
Longer Stays, Bigger Tabs
Game‑goers spend roughly $775 per trip on restaurants, shopping and “things to see in New Hampshire”‑style day trips, multiplying the economic lift far beyond the stadium.
Overflow Effects
Even towns an hour away can cash in. In Foxborough—home of the New England Patriots—occupancy ripples outward into southern New Hampshire, where quieter neighborhoods offer easier parking and family‑sized homes.
Spotlight: Patriots Country & Southern New Hampshire
Drive Time to Gillette Stadium | NH Towns to Target | What Guests Love |
60–75 min | Nashua, Salem, Derry | Breweries, tax‑free shopping |
75–90 min | Manchester, Keene | Minor‑league sports, “Keene New Hampshire real estate” charm |
90–120 min | Portsmouth, Lakes Region | Coastal dining, foliage drives, classic “things to see in New Hampshire” |
Host angle: List your home as a “Patriots Gameday Getaway—easy drive, free parking, post‑game peace & quiet.” Mention local attractions (brewpubs, White Mountains, fall foliage) so football fans can justify an extra night or two.
Playbook for Hosts, Realtors & Homeowners
Down | Action | Why It Scores |
1st Down – Dynamic Pricing | Enable automated rate tools that spike prices for preseason, regular‑season and playoff dates. | Captures peak ADR without daily babysitting. |
2nd Down – Tailgate‑Ready Amenities | Stock your grill, cooler, cornhole set and a Patriots‑blue throw blanket. | Listings with “game‑day gear” rank higher in guest searches. |
3rd Down – Fan‑Friendly SEO | Work phrases like “easy drive to Gillette,” “tax‑free shopping,” and, yes, “New Hampshire real estate.” | Increases organic reach on Airbnb and Google. |
4th Down – Realtor Collaboration | Partner with local agents: a sold property can stay on Airbnb until closing; buyers eyeing “Keene New Hampshire real estate” appreciate proven rental income. | Generates referral fees and showcases |
Pro tip for Realtors: Include a “Projected Gameday Gross Income” line in your listing sheets. NFL numbers make even modest bungalows look MVP‑worthy.
The Investment Angle
- Equity Accelerator: Short‑term income can shave years off a 30‑year mortgage or fund renovations that raise property value.
- Market Hedge: If the resale market cools, weekly rental cash flow keeps holding costs low—a strategy particularly useful in cyclical New Hampshire real estate markets.
- Portfolio Diversifier: Own a duplex near Keene State? Rent one unit to students nine months a year, flip it to NFL fans on fall weekends, and enjoy the best of both worlds.
Ready to Take the Field?
- Block out the schedule: Grab the Patriots’ home dates now; set three‑night minimums around divisional rivalries.
- Update your listing: Add high‑energy photos—grill smoking, game on the TV, local craft beers chilled.
- Tell the story: Guests love a narrative. “Watch the Pats on Sunday, hike Franconia Notch Monday—two bucket‑list experiences in one trip!”
With a bit of planning, every kickoff can feel like payday—whether you’re an Airbnb host, a homeowner, or a realtor helping clients score their own slice of the “live‑work‑play” dream in the Granite State.
